Conway anchors the eastern gateway to the White Mountains in Carroll County, encompassing several villages along the Saco River including Conway village and Center Conway. The Mount Washington Valley's tourism economy runs through the town, though its character remains more residential than neighboring North Conway.

The Saco River provides swimming and tubing in summer, while nearby Cranmore Mountain and the broader White Mountain National Forest draw hikers and skiers year-round. Conway village retains a traditional New England downtown separate from the outlet shopping corridor to its north.

Many residents work in the valley's tourism, hospitality, and retail sectors, which creates a seasonal rhythm to local employment. Housing costs have risen with the broader Mount Washington Valley market, though Conway remains somewhat more affordable than North Conway itself.